As senior graphic designer for Fred + Far, I have contributed to refining the brand guidelines. I have created line sheets, done product photography (including all featured in this gallery), designed banners, ads, and social media content. I also illustrated a line of pin cards and greeting cards that we sell on the site. My designs for the company have appeared at New York Fashion Week, the SAG Awards, and the Grammy's.
I've created many banners for the landing page of the site. This one includes my photography (as well as my hands!)
These two ads appeared in print at New York Fashion Week 2016.
In 2017, we did a cross promotion with the San Fransisco location of the Museum of Ice Cream. I was tasked with marrying our branding style with theirs and creating a whole new set of packaging. This included the brand cards, a new logo, and even the ribbon.
ENAMEL PINS
I designed this line of enamel pins.
GREETING CARDS
I conceptualized and designed these greeting cards.
